To help heal and protect the planet is the most important reason for joining. Other helpful factors include:
• To develop a better relationship with your customers and employees by tying into their values.
- - 87% of employees at companies that support a cause feel a strong sense of loyalty to their employer, versus 67% at firms without such a program.
• To enhance a company's reputation or image of their company or product.
- - 85% of general public and Congress indicate corporate citizenship improves a company’s image (Wirthlin Worldwide Study)
• To set their company apart from their competitors by differentiating their product.
- - 58% of Americans say they will purchase products that donate a percentage to causes
• To increase sales and revenues.
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- 86% of consumers say they are likely to switch to brands associated with a good cause given all things equal - and 50% are willing to pay 5-10% more. (2004 Cone Corporate Citizenship Study)
• To protect from potential company crisis
- - 85% of Americans would speak out against a company’s negative corporate citizenship practices and 70% would boycott its products.
• To facilitate entrance into new markets
- - 77% of respondents claim company’s commitment to a cause is important when deciding which businesses are wanted in the community.
• To attract and retain employees
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- 80% of Americans would refuse to work at a company with negative corporate citizenship practices
• To favorably impact investors
- - 71% of respondents consider corporate citizenship in their investment decisions (Harris Interactive Corporate Citizenship Watch)
Join Now!
Sources
Business in the Community - www.BITC.org.uk
Cause Marketing Forum - www.causemarketingforum.com
IEG Sponsorship Report - www.sponsorship.com
The U.S. Fund for UNICEF - www.unicefusa.org/corporatesupport
John Merritt, Founder of iRescue™, own personal message on participation:
Why Join?
Because of everything we represent. Our program is not built for profits or egos but simply to create a working business model in which to aid the earth in healing and protection on an immense level. Our planet is being affected by too many negative forces and we are determined to create something to rally all things positive. We encourage every individual upon every waking day to share compassion with the environment and with every living creature that calls this old rock home. Always put Earth first and you will always experience success in whatever you do.
Instead of hanging our heads and preparing for the worst, we choose to keep our heads high and encourage others to be positive about our future. We know at times it is hard to be happy with all of the death and destruction around us, but we challenge you to participate in some of life's simple moments. Hang out with a butterfly. Talk to an ant. It might sound silly but if you strive to be great, you must search for a deeper connection with nature and be thankful for every living miracle sharing an existence with you in both time and space. Great rewards of joy and happiness are hidden all around us for the hopeful to experience. Don't get caught up in all the frivolous static wreaking havoc on our thoughts daily, yet take the time to be grateful of the wonders of earth so that you might cherish and protect all things living because every organism is indeed part of your immediate family. Your compassion for all that is good is more powerful and contagious than you know. Lead by positive example and let your spirit guide you.
Sure iRescue™ can help your company gain profits and customers but we hope it helps you gain something more important and that is a deeper respect and relationship with the environment.
Thank you for your time and we hope to see you on the frontlines of change.
Forever Sincere,
John Merritt
iRescue™ Founder